Deliberate Life™

There is a pattern we see again and again. People who excel in one area of life whilst other areas quietly fall apart.

Brilliant careers, but relationships under strain. Financial success, but a body in decline. Deep connections with others, but no sense of purposeful work. We pour ourselves into what we know, and neglect what we don't — until the cost becomes impossible to ignore.

Deliberate Life™ is a systematic framework for examining ten categories of life through five essential questions.

Ten categories

○

Body

Achieving and maintaining optimal physical health. Energy, wellbeing, longevity, sleep, nutrition, exercise.

◇

Mind

Mental and cognitive health. Learning, knowledge, intellectual development, attention, deliberate use of the mind.

∿

Emotions

Understanding your emotions so you learn from them rather than be a victim of them. Happiness, flourishing, reducing negative emotions.

◌

Consciousness

The big questions: values, identity, purpose, legacy. Mindfulness and deep self-awareness.

♡

Love Life

The relationship with your spouse or romantic partner.

⌂

Parenting

The relationship with children. What kind of parent, uncle, aunt, godparent, or mentor do you want to be?

∞

Family & Friends

The other important relationships in your life.

△

Finances

Personal finances: assets, liabilities, investments, savings, budgeting, income and expenses. Your money blueprint.

▪

Work

Your professional life: job, career, business, calling.

✦

Quality of Life

Adventures, experiences, travel, your ideal home, lifestyle choices. What makes life fun beyond the other nine categories.

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Five questions

1

Why does this matter?

Why

'Why is this area of my life important to me?' We start with why because understanding your deeper motivation gives meaning to everything that follows. If you don't know why something matters to you, it's nearly impossible to sustain any real change.

2

What do I believe?

Beliefs

'What are my beliefs in this area of my life?' Our beliefs — especially the limiting ones — often determine whether we're willing or able to make changes. If you believe something isn't possible for you, you won't even try. Identifying and challenging limiting beliefs is the foundation for everything that follows.

3

What is my vision?

Vision

'What is my vision for this area of my life?' What does good look like, and when? This is your ideal picture of the future. It defines what you want to achieve.

4

What is my strategy?

Strategy

'What is my strategy to achieve my vision?' How will you get there at a high level? Strategy is the broad, long-term approach that bridges the gap between vision and day-to-day action.

5

How will I make this happen?

Tactics

'How am I going to make this happen?' The specific how at ground level. This breaks down into three parts: Actions (one-off tasks), Routines and Habits (repeated behaviours that compound over time), and Barriers (what could get in the way and how to overcome it).

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The programme

Video guidance

Over seventy-five professionally produced videos walk you through each category — with depth, nuance, and real-world insight.

Interactive workbook

An AI-supported digital workbook that adapts to your answers, helping you think more clearly about every dimension of your life.

Your personalised roadmap

You will finish with a concrete, actionable plan for every area that matters to you — not abstract goals, but a living strategy.

Curated resources

For each category, we share a curated library of the books, podcasts, TED talks, articles, and exercises we've found most valuable — selected, summarised, and organised so you don't have to search for them yourself.

Who this is for

For people ready to bring the same intentionality to their personal life as they bring to their work.

Leaders, executives and entrepreneurs

At a junction in life — career change, health crisis, relationship breakdown, or the quiet sense that high achievement has left other areas unattended. Typical trigger: mid-30s to early-50s.

Professionals in transition

You don't need a crisis to begin. Any inflection point will do — a new city, a new relationship, becoming a parent, losing someone, a career shift, or simply the quiet sense that you've outgrown who you used to be. Deliberate Life gives that moment structure.

Curious self-developers

You've done the books, seminars and apps. You have the knowledge but not the structure to turn it into consistent practice. This programme bridges that gap — it's not more theory, it's a practical framework for implementation across every area of life. Curiosity, not crisis, is your entry point.

What changes

Gain clarity about your values, your beliefs, and what truly matters to you. Create a vision for each important area of life — with practical strategies to bring it into reality. Build greater awareness of your body, mind, emotions, and consciousness. Strengthen the relationships that define you. Bring more balance into your work and finances. Learn to live more deliberately — with presence, alignment, and authenticity.

By invitation, in small cohorts

Deliberate Life is not publicly available. Our founding pilot launches in August 2026. Places are filled by personal introduction. We work with a small number of people at a time to ensure the quality of the experience. If you'd like to be considered for a future cohort, add your name to the waitlist below.

This programme is currently available by invitation only.

Join the waitlist

Investment

Self-paced

Go at your own pace, in your own time.

€583

excl. VAT

Recommended

Facilitated

Four group sessions with Pia & Bart included.

€1,750

excl. VAT

Retreat

An immersive multi-day experience.

Coming soon

12-month access

The programme is designed to be completed in 10–12 weeks. The 12-month window is there to support you, not rush you.

About us

This framework has been developed over years and refined through hundreds of one-to-one coaching engagements with leaders around the world. Until now, it was only available to private clients.

Bart

Executive Coach · Co-creator

An executive coach for over two decades, Bart works with founders, CEOs, and investors, typically over many years as their trusted advisor. Direct, discreet, and known for spotting patterns clients can't see in themselves, he works across the strategic, the relational, and the practical work of building a deliberate life.

LinkedIn →

Pia

Executive Coach · Co-creator

An executive coach and keynote speaker with extensive international experience, Pia brings warmth, creativity, and deep expertise in behavioural change. She has worked with leaders globally, drawing on relational power and wisdom to help people see themselves more clearly — and find the courage to act on what they see.

LinkedIn →

While you wait for the programme launch

The Deliberate Life podcast explores the ideas, frameworks, and personal stories behind the programme. A conversation between Bart and Pia on what it means to live deliberately.

Listen on Spotify Listen on Apple Podcasts

Questions

What format is the programme?

Deliberate Life is available in three formats: self-paced (video content and interactive digital workbook, work at your own rhythm), facilitated (same content plus four 90-minute group sessions with Pia & Bart), and retreat (an immersive in-person experience, coming soon). All formats include the full programme content and your personal workbook.

How long does it take to complete?

We recommend planning to complete the programme within 8–12 weeks, working through one category per week. There's no rush, but completion matters — the real value comes from working through all ten categories and then refining as you implement your plan.

Is this a coaching programme?

Not in the traditional sense. Deliberate Life uses the same framework we have refined through years of one-to-one executive coaching, but it is designed to be completed either independently at your own pace, or with the support of facilitated group sessions with Pia & Bart. The structure and questions guide you through the same depth of inquiry our private clients experience.

What makes this different from other personal development courses?

Most programmes focus on one dimension — mindset, productivity, relationships, or health. Deliberate Life is comprehensive: ten categories, five essential questions applied to each. It doesn't just motivate you — it gives you a practical strategy and concrete tactics for every area of your life.

Do I need any prior personal development experience?

This programme assumes some familiarity with personal development — you don't need to be an expert, but a foundation of self-awareness and curiosity will help you get the most from the framework.

How long do I have access?

Twelve months. The time limit is intentional — it's there to help you finish, not restrict you.